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Commercial Floristry - Designs and Techniques

By Sandra Adcock

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ISBN: 9781847973771
PUBLISHED (THIS EDITION): 01/07/2012
PAGES: 192
BINDING: Hardback
SIZE: 260x215 mm
INSIDE: 597 colour photographs

This lavish book covers the full range of commercial techniques for the florist. It introduces basic terms and equipment, advises on conditioning and care of fresh materials, and explains the elements and principles of design. Examining various celebrations and occasions, it demonstrates classic and contemporary designs with step-by-step instructions and over 600 full-colour photographs.

Topics covered include:

  • Wedding designs - wired, tied, glued, foam holders; designs for both carrying and wearing
  • Tied designs - mixed flowers, modern textured, gift wrapping, aqua packaging, and designs made with frames and pre-bought frames
  • Funeral designs - tied, environmental, formal-based designs, loose open designs in a variety of foam frame shapes
  • Arrangements for traditional and modern designs - symmetrical and asymmetrical, parallel and using colour foam, in a range of containers and baskets
  • Function decorating - both venue and place of worship designs
  • Seasonal designs - Easter, Hallowe'en and Christmas

RRP: £25.00

Site Price: £20.00

E-Book Edition: £20.00 (incl. VAT)


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