It is an involved yet fascinating story, well served by this new book, whose authors, Sydney’s younger son Alan and motoring journalist Lance Cole have produced an encyclopaedic work encompassing the life and exploits of an ambitious, talented, innovative yet also modest individual. At least 500 Allards of the 1900 originally made are known to exist many remain in active road or racing service, especially in the US where most were sold. A fine, especially well-written work, an absolute must for Allards fans and one which deserves prominence in any motoring enthusiast’s library.
This new release, co-written by Sydney Allard’s son, Alan, and with the support of the revived Allard Motor Company, surely jumps straight to the
top of the list as the definitive history of Allard. It’s depth, at 240 pages, is impressive, as is the access to primary sources gained through the
involvement of the Allard family, which combined gives insights into the company that haven’t seen the light of day before. Never before seen sketches of Sydney’s models are particularly fascinating. The book is a must-have for Allard fans, and should be considered by anyone interested in the post-war UK car industry.
A £40 hardback numbering fewer than 250 pages has an awful lot of work to do to win over this cynical and grizzled hack. Luckily it is off to a flying start by having as its subject the marque sired by one of my favourite British motoring polymaths, Sydney Herbert Allard. Allard - The Complete Story - is Book of the Month for October 2021.