Words That Make Pictures

Peter Grayling Jackson
Journalism has never been more vibrant. Set free from the limitations of paper, the multimedia journalist is a creator and packager of video, audio, graphics and archive film, bringing to life exciting stories in a digital world. Yet the power of the written feature remains unchallenged, offering a bright career for the journalist who can capture mood and atmosphere, turn a memorable phrase and coin an evocative headline. In Words That Make Pictures, experienced journalist and editor Peter Grayling Jackson employs a unique hallmarking system of coding to identify the four basic elements of construction common to successful story-telling both online and on paper: V- Visuals; I - Information; S - Sounds; A - Action. Analysing the work of more than fifty leading journalists, this practical guide demonstrates how the VISA elements can be most effectively deployed for the written feature to make it every bit as compelling as the multi-stranded offerings online.
Words That Make Pictures by Peter Grayling Jackson

About the author

Peter Grayling Jackson has worked at every level of journalism - from local newspaper reporter to world-travelled feature writer. He has been editor of national titles including Drive, TVTimes, Sunday magazine and The Sunday Times Magazine, as well as launch publisher of ELLE in the UK and Managing Director of News International-Hachette. Peter is now chairman of Grayling Publishing Services, a magazine consultancy with an international clientele. He is also a Visiting Fellow at Bournemouth University's Faculty of Media and Communication.

Press Reviews

"Words That Make Pictures reminds us that journalists are first and foremost storytellers. This ground-breaking book makes a compelling case for the vital importance of words." Dr Karen Fowler-Watt, Head of the School of Journalism, English and Communication, Bournemouth University.

Perfect for media studies at all levels. It explains the art of writing for different outlets in a very enjoyable and accessible way.

- Eve Pollard editor-in-chief